EU VAT rates for ecommerce differ by country, and the rate that applies depends on where the goods are located or delivered. This guide lists the standard rates in the main countries Amazon sellers deal with and explains how to check the rate for your product. Rates change, so confirm with the official source before you file.
Standard VAT rates in key countries
- Germany: 19%
- France: 20%
- Italy: 22%
- Spain: 21%
- Netherlands: 21%
- Poland: 23%
- Czech Republic: 21%
- Ireland: 23%
These are standard rates. Reduced rates exist for some goods, such as certain foods or books, and they vary by country. Always check the product category.
Which country’s rate applies
For goods stored in a country and sold from there, the local rate applies. For distance sales under the EU One-Stop Shop, the rate of the customer’s country applies. The EU ecommerce VAT and OSS guide explains the difference.
How to check a rate
- Identify the exact product category and its tax classification.
- Look up the rate on the official tax authority or European Commission site.
- Set the rate correctly in your Amazon tax settings and invoices.
Why rates matter for margin
A wrong rate affects prices, margin and returns. Display prices to consumers include VAT, so a higher rate can reduce your net revenue if you do not adjust the price. Our VAT registration cost calculator helps you estimate the cost of being registered across countries.
Next step
We can review your product categories and rates as part of your VAT set-up. See the checklist or book a free consultation.